PanARMENIAN.Net - Electric Architects presents a dual exploration of sensory experience and architectural precision in featured collections:
ANATOMY LAMP (at Alcova): Developed in collaboration with Impact Acoustic (Switzerland) as part of Architectural Association (AA) of London Pop-up exhibition "Coalescence". This collection translates iconic 2D silhouettes into 3D acoustic volumes, redefining the relationship between light and silence.
VICE CONSUMPTION (at Deoron): A series of 8 philosophical smoking devices crafted from polished stainless steel. The collection challenges the "architecture of habit" through a lens of radical self-awareness.
Deoron participation: Vice Consumption series:
About Deoron: As part of Porta Venezia Design District, newly hosting location of Factory Eleven at Via Padova 11, Deoron is a premier curated design and lifestyle platform that acts as a filter for the noise of mass production. With a global audience of over 100,000, it identifies objects that are expressions of intent, craftsmanship, and contemporary culture.
Collection Concept: Vice Consumption treats self-indulgence as a ritual rather than a mindless act. By utilizing the clinical, high-fidelity reflection of polished stainless steel, the objects create a "specular feedback loop" that forces the user to witness their own physical erosion at the moment of indulgence.
The 8 Objects of the collection
Vice Candelabra: A structural subversion that co-opts liturgical design for the ritual of ash, replacing sacred light with the cold reality of biological erosion.
Vice Etagere: A clinical monument to cumulative consumption, reimagining a tiered fruit stand as a vertical archive of habit and self-awareness.
Vice Cigarette Server: An industrial topography of vertical tubes that mimics a brutalist skyline, stripping the act of "serving" of its social softness.
Vice Triad: A communal "theater of accountability" featuring a three-sided mirrored prism that forces three users to witness their shared vulnerability.
Vice Sentinel: A freestanding monolith that elevates the ashtray to architectural height, mimicking the defensive posture of industrial machinery.
Vice Diad: A provocative exercise in enforced intimacy, this two-person station utilizes chin cradles to lock users in a silent, surgical confrontation.
Vice Masquerade: Part weapon, part ritual mask; it features industrial knuckles and eye apertures, turning consumption into a masked performance.
Vice Knuckles: The most aggressive piece in the collection, merging street weapon ergonomics with architectural hardware to frame habit as a deliberate confrontation.
Alcova participation: Anatomy Lamp
The Platform: Alcova Alcova is Milan's most visionary platform for designers investigating the future of living. For 2026, it inhabits the historic Baggio Military Hospital, a vast post-WW1 complex.
The Partnership: Electric Architects is honored to present this project as part of Architectural Association (AA) of London Pop-up exhibition, one of the world's most prestigious architectural institutions. The showcase, titled 'Coalescence' features work by AA alumni that explores the intersection of design and material.
Showcase Location: Lavanderia Space L3 (Ground Floor), Centro Ospedaliero Militare di Baggio, Via Giovanni Labus 10, Milan.
Collection Concept: The Anatomy Lamp is a study of the "inner workings" of an object. Developed with Impact Acoustic - leading acoustic solutions producer from Switzerland, the lamps are crafted from sustainable, high-performance acoustic felt that turns the light fixture into a tool for "spatial wellness" by absorbing ambient noise.
The collection deconstructs traditional lighting by translating 2D silhouettes into precise 3D volumes. It creates a dialogue between transparency, skeletal form, and sensory comfort, ensuring the lamp does not just illuminate a room, but defines its architectural atmosphere.
About Electric Architects:
Electric Architects is Armenia's leading design force, bridging national heritage with global innovation for over 15 years. With a portfolio that includes the Armenian National Pavilion at the Venice Biennale, the Tumo Masis center, and high-end urban developments like Sunday Towers, the firm delivers architectural precision from London to the UAE. The studio views architecture as "cinema"-an opportunity to create emotional, discovery-filled experiences that daze and inspire.
Strategic partner: Renco Armenia
The realization of these ambitious projects is made possible through the generous support of Renco Armenia. Renco is a premier international firm with a significant legacy as an Italy-based Armenian company, headquartered in Pesaro, Italy. Driven by the mission to "Live the planet better," Renco specializes in sustainable buildings and natural energy.
Source: PanArmenian.Net
