Mon, 27 Jun 2022

New Delhi [India], May 18 (ANI/BusinessWire India):The xpdland platform is focusing on building the O2O2M (Offline = Online = Metaverse) consumer experiences for brands. This platform is using technology (Commenting on the launch of this platform, Sukrit Singh, Co-Founder, xpdland, said, "Metaverse is said to be the next big technology platform and is expected to become an $800 billion market by 2024. It is expected to see the collision of three worlds - Web 2.0 (or the Mobile and social internet as we experience it today), Web 3.0 (powered by 5G, enhanced computing, and the blockchain), and Live Social and Shared experiences. With xpdland, we want to harness this opportunity, by bringing together the best in each of these domains and giving brands the best opportunity to succeed in the Web3.0 world."The initial focus of xpdland is to build experiences for brands in the metaverse and get consumers to interact with them. xpdland is built on giving brands an opportunity to experience the metaverse firsthand. The motive is to build similar experiences for brands and bring communities from the real world (eventsactivations) and the web2.0 world to the metaverse.

Elaborating on the past experience with brands testing the Metaverse space, Pratik Gupta, Co-Founder, xpdland, said, "Whilst these are very early days of the metaverse, we already have proof of concept. Our sports-focused vertical, TCM Platform has enabled over 70,000 people to enter the metaverse and interact with the Gujarat Titans during their logo launch. Our hypothesis of taking engaged communities and building long term web3.0 strategies has paid off and we have now launched the Titans Locker Room on Spatial where players such as Shubman GillRashid Khan do live meet and greets with fans, we have the history of the franchise and are continuing to build on their success. We are confident of being the go-to web3.0 platform for brands given the diverse skill sets we all bring to the table."The platform has curated a team of over 100 people, focused on delivering metaverse community strategies and outcomes for brands. The team includes animators, artists, developers, web3.0 planners, and community managers across Discord, TwitchReddit.

Sharing his thoughts on the launch, Siddharth Bhansali, Co-Founder, xpdland said "We are in talks with all major platforms and marketplaces to collaborate. xpdland will be platform-agnostic and will enable consumers and brands to play, socialize and transact in the metaverse world. Version 1.0 of xpdland is built on Currently, there are no barriers to experiencing xpdland. It will be accessible on all devices including mobiles, tablets /devices, and wearables. We hope to change the landscape for brand marketing in times to come."With its headquarters in the Metaverse and physical offices in Mumbai, Bengaluru, Gurgaon, Dubai, and New York. xpdland plans to own and build spaces on all metaverse platforms, including Spatial, Decentraland, Sandbox, Roblox, Horizons, Mesh, and Alt VR amongst others.

This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)

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